SEO and getting the most from your website

You can rank higher with our SEO tips!

SEO – which stands for Search Engine Optimisation, is the ‘behind the scenes’ tool that we use to improve the visibility and reach of your website through search engines such as Google. Consumers tend to choose the websites that they visit from the first few results shown on the first page, or for popular searches, from the first few pages, so it really is essential (if you are targeting new customers) that your website appears as high in searches as possible.

SEO is the key behind a successful website and web marketing project. Once you have invested in website design and development and have a beautiful, attractive and engaging site, what you want is for that website to appear in front of as many people as possible. You could pay for search engine advertising, which does work, but this is an on-going expense that only continues to work if you continue to put money into it. SEO is a much more effective, long term investment because if your site isn’t being seen, it isn’t working for you – our Canberra based team of skilled SEO specialists are experienced in boosting the visibility and reach of websites.

Web search engines are increasingly demanding in their requirements and have strict guidelines that they use when ranking your website. As such, SEO is evolving rapidly, with older websites using old SEO methods – packing the content with keywords, creating too many links and anchor texts etc – now being punished with lower rankings or removed from search engines completely. If you want your website to appear on the first page of a search engine, you need skilled and experienced SEO professionals to optimise your site.

We work from the very bones of your website at the development stage to make sure that all functionality and design, as well as content optimisation which will boost your rankings. We will ensure that content uses the correct key words in the right proportions, keeping your copy natural but making sure that you compete in the areas and key words that are important – and that you can realistically compete in on well-known search engines. There are many factors where Subz Design’s can improve your SEO and make your website more visible – all with the final aim of improving its popularity with search engines in order to get the website more easily accessible to a wider audience.

If you already have an existing website and wish to improve its rankings, SEO can still be carried out successfully – boosting your search engines popularity and gaining visibility on the web.

To find out more about SEO and how we can help your business or brand, whether local to Canberra or international, please get in touch with our team at Subz Designs by filling the form on our Contact page.